Name some effective ways for journalists to use social media (no more than 250 words).
Journalists can effectively use social media by maintaining detailed yet focused profiles, regularly managing and updating their digital platforms, carefully selecting what to post and utilizing the full potential of tools available.
This can help journalists find new ideas, trends, and sources, connect with readers, attract eyeballs to their work, and create, develop and build their brands.
The Twitter handle should be the shortest recognizable and memorable name possible. The profile should be distinctive, telling viewers exactly what the journalist does. It should include an email address and possibly phone numbers to help sources and other people connect with you through these media.
Journalists should follow as many people as possible – those whose work they like, other journalists and prospective employers — to see new ideas, stories, and links.
Tweets should be less than 130 characters, well-spaced and only convey what is useful, relevant, timely, credible, informative or entertaining. Manual retweeting helps building a relationship with the person whose work you’re endorsing.
LinkedIn profiles should be complete and updated. Invitations should be specific about how the inviter knows the person invited. Recommendations from supervisors help. Searching for people who earlier worked in specific organizations can unearth potential sources more ready to talk than current employees.
Journalists must remove unwanted posts from their Facebook walls, untag themselves from unflattering photographs, keep only one profile and create a Facebook page as a professional interface. They should be careful about the posts they “like,” and can create lists of contacts to help prioritize.
Over a one-week period, you might send out dozens of tweets. Please cut and paste a representative sample of 10 tweets you actually sent out any time after Thursday, Aug. 4. These should reflect the kind of tweets you send on a regular basis.
Please identify five journalists’ Twitter accounts that you have started following after Thursday, Aug. 4. List each handle and describe, in a sentence why you are following that person.
Five of the several journalists who I have been following since August 4 are:
a) Sanjoy Narayan, Editor-in-chief of the Hindustan Times, India’s second-largest English daily. He is one of the best music critics I have come across, and is also my boss back in India. Twitter handle: @argus48
b) Siddharth Varadarajan, Editor, The Hindu, India’s third-largest English daily. I find his reporting on international affairs the most credible among Indian journalists. Twitter handle: @svaradarajan
c) Bill Grueskin, Dean, Columbia Journalism School. He is my Dean, but the reason he’s on this list is the online business of journalism lecture that is a part of this series of assignments, and which I found absolutely brilliant. Twitter handle: @BGrueskin
d) Rasheed Kidwai, senior journalist with The Telegraph, India: He is a former colleague, who I have found one of the most authoritative voices on the Indian National Congress, India’s ruling party that has dominated the national political scene from before Independence in 1947. Twitter handle: @rasheedkidwai
e) Sree Sreenivasan, Dean, Student Affairs, Columbia Journalism School: I never quite appreciated the role social media can play in helping journalists professionally, till I came across Dean Sreenivasan’s work, read his social media guide, and listened to this lecture – and I hope to learn more by following him. Twitter handle: @sree
Name some ways your use of Facebook might change now that you are in J-school (no more than 150 words).
Like many others of my generation, I have till now largely viewed Facebook as a tool merely to connect with people – friends and professional acquaintances. I have on occasions used Facebook to reach out to otherwise inaccessible sources, and have regularly tried to direct traffic to my stories.
I had however, not thought seriously enough about the how a lack of strict caution on Facebook could hurt me professionally – while care and smart use could help me build, develop and nurture a brand.
I plan to regularly monitor my Facebook profile for photographs and posts, including spam, that I do not want on my account, but which I till now would have simply ignored. I will create lists to segregate contacts, prioritizing the lists to help me navigate any avalanche of messages.
I also plan to create a Facebook page which I want to use exclusively for professional work.